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Product

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I'm a Product Lead at Saint-Gobain Distribution Norway, part of the global French construction group Saint-Gobain. With over 18 years of experience, I specialise in translating customer needs into impactful B2B products and solutions that customers love.

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My career spans co-founding a sports-tech startup, leading product teams in Scandinavia, being a Board member of Tekna Big Data, and working in Technical PreSales, Business Development, and Bid Management roles serving customers across the Middle East, Africa, and Asia.

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With my global perspective, entrepreneurial drive, and product leadership expertise across multiple industries, I am a passionate advocate for building impactful products and empowering the next generation of product leaders.

WHAM! A framework for workshopping OKRs

OKRs are a great tool to drive a product team in the direction of the business strategy, but they can also be a means of motivating product teams. In this article in Mind the Product, I share a framework that I have used for product OKRs

Image by UX Indonesia

Using OKRs to motivate teams

Read my article on motivating teams by using OKRs

Image by Hannah Busing

What "The Teenage Brain" taught me about management

Image by Blaz Photo

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© 2025 By Ayesha Farhat

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